Insights
Notes on ecommerce engineering
Practical writing on integrations, migrations, rescue and architecture, for the people responsible for ecommerce platforms.
Headless commerce: when it’s worth it, and when it isn’t
Separating the storefront from the commerce platform can solve real problems. It also creates a second system to build, host and maintain. Here is how to tell whether the trade is worth making.
7 min read
Should you migrate from WooCommerce or fix it?
Many WooCommerce problems are fixable where they are. Some are not. Here is how we tell the difference, and what a migration really costs in effort if you go ahead.
6 min read
Taking over an abandoned ecommerce project: what we check first
When a store is left without a developer, the first week is about finding out what exists and what could go wrong. This is the checklist we work through before changing anything.
5 min read
Why ecommerce integrations fail
Most integrations work on launch day. They fail later, through small assumptions that held in testing but not in production. These are the failure modes we see, and how to design around them.
6 min read
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